Making A Farmer's Market Booth 101
Farmer’s markets are a great way to cut out the middleman and allow farmers to sell their crops directly to buyers. However, setting up a farmer’s market booth is more difficult than it might seem at first glance. That’s why the farm equipment experts at Flieg’s Equipment have created this guide to setting up your farmer’s market booth.
Gather The Supplies
Step one is to gather your supplies. Besides just the crops you plan to sell, you’ll need a way to showcase them to prospective buyers. Bring along containers for your crops, a sturdy table, and signage that clearly marks your prices. All signage should be neat and easy to read. You’ll also need a lockbox to hold the money. If you want your customers to be able to pay online or via card, be sure to set that up ahead of time. Advertise your booth via business cards, signs, newsletters, etc. Finally, make sure you have comfortable chairs and snacks for whoever will be manning the booth.
Set Up For A Successful Farmer's Market Booth
If you’ve never set up a booth for a farmer’s market, you might want to try out your setup at home. You don’t want to get there and discover that something doesn’t work! A professional looking and well organized booth will attract more customers. Display products at waist and eye level so that everyone can see what you have to offer. Placing things on the ground will make them hard to see, and suggests that your products might be dirty, at least on a subconscious level.
Additional Tips
There are a few things you can do to make your booth a bit more attractive to customers. First, adding colors can make your booth more appealing to the eye. Just make sure you are using complementary colors! Make sure whoever is manning the booth behaves in an attentive, friendly manner. Good customer service leads to repeat customers. Finally, reorganize your display as the day goes on. A container that appears to be overflowing looks more visually appealing to customers than one that is half full.
Shop farm equipment at Flieg’s Equipment. Our dealerships in Leadington and Ste. Genevieve, Missouri offer convenient access to communities like Farmington and Park Hills, Missouri. We also have promotions, parts ordering, servicing, and financing.